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Frequently Asked Questions

Important Info for
stores with OLP:
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Products & Services » Overview

There are currently two different programs offered.

Center Web Site Program

This premium upgrade from the standard business card site is
a three-part system.

  • Center Web Sites
    Professional design with 15 customizable pages, business building
    tools, an easy to use online editor and dedicated support.
  • WES Pro
    Drive traffic to your Web site with the powerful WES Pro package upgrade.
  • Dedicated Support
    We have dedicated staff ready to assist you Monday - Friday,
    7am - 7pm Central Time.

New Features

WES Pro now supports data updates to Localeze.com and Superpages.com. These additions to WES Pro come at no additional cost to the already cost-effective WES Pro service.

  • Localeze.com NEW
    Localeze.com is the largest online content management company serving businesses, local search engine publishers and ready-to-buy consumers. It is important to maintain accurate data in content management companies like Localeze to effectively leverage the search engines in your favor.
  • Superpages.com NEW
    Superpages.com is a local expert and top online resource for finding information and insights on businesses and retailers. Each month they help millions of consumers find valuable local business information. Superpages.com is also found in many of the organic and local search engine results pages.

Co-op Web Site Program

In your Co-op advertising, direct customers to your Co-op Web site to view your current offers and find your locations using the powerful locator tools!

  • Co-op Sites
    The perfect way to direct customers to download your offers
    and find your centers.

Why should you bring your store online?

From eMarketer.com, 2007:
Any retailer who isn’t using the online channel to promote offline sales—as well as online sales—is missing a huge opportunity. In 2007, eMarketer estimated that store sales influenced by online research totaled $471 billion. Comparatively, retail e-commerce sales were $136 billion.

Another way to look at it is that for every $1 in online sales, the Internet influenced $3.45 of store sales. From 2007 to 2012, Web-influenced store sales are forecast to grow at a 19% average annual rate, compared with a 12% rate for retail e-commerce.

From Forrester:
Forrester estimates that almost $400 billion of store sales — or 16% of total retail sales — are directly influenced by the Web as consumers research products online and purchase them off line.