Products & Services » WES Pro

Have you ever said, "I wish I could have better results in Google?" or "I'd like to know where my Web site visitors are coming from and what they are looking at!" WES Pro, from 50 Below, is the answer you are looking for!

What is WES Pro?

WES Pro is an upgrade to your Web site program that has several parts.

Local Search Optimization Read More
Search Engine Promotion - Using advanced methods and our extensive network of connections, we put the pieces in place to give you the best possible search engine rankings in Google and Yahoo!. Read More
Direct Link in Google and Yahoo! Read More
Advanced Analytics - Know exactly what your customers are looking for and when. See exactly what is being looked at on your Web site and convert visits into dollars. Read More

New Features

We are constantly finding new ways to enhance WES Pro and to increase the traffic to the center Web sites. Here are the latest changes.

XML Sitemap Submission to Bing – We have enhanced the Search Engine Promotion component of WES Pro and we are now submitting XML Sitemaps to Bing. Read more about the Search Engine Promotion feature below.
Localeze.com
Localeze.com is the largest online content management company serving businesses, local search engine publishers and ready-to-buy consumers. It is important to maintain accurate data in content management companies like Localeze to effectively leverage the search engines in your favor.
Read more about this feature below.
Superpages.com
Superpages.com is a local expert and top online resource for finding information and insights on businesses and retailers. Each month they help millions of consumers find valuable local business information. Superpages.com is also found in many of the organic and local search engine results pages. Read more below.

Local Search Optimization

According to searchingsolutions.com, 40% of all search engine searches are for local businesses and services, and 92% of local searches wll eventually convert to a sale. With Google representing the largest share of search queries (59.2%) an effective Google Local strategy is imperative. Google has two methods of providing content to Google Local:

Bulk local listing feed, third party
submissions- unverified
Business owner supplied - verified (PREFERRED)

WES Pro will take the guesswork out of verifying your Google Local listing. Our search engine specialists will make sure your listing link will go directly to your Web site! Addtionally, we'll add your hours of operation, email address, customize your business description, add a photo of your center* and update your map location.

WES Pro makes it easy to customize local listings.

*if available

Search Engine Promotion

In order for someone to find you in the organic listings of the search engines, your Web site needs to be indexed. The most effective way to ensure your Web site gets indexed is to create a sitemap for your Web site. We have developed a solution, that follows industry standards (XML) to create a powerful sitemap file for your Web site. We submit the XML sitemaps directly to Google and Bing, which allows your center Web site to be indexed even faster!

As opposed to a “normal” sitemap you see on many Web sites that are simply a “page of links” to every page of the Web site, an XML sitemap is a document that is created containing links to pages on your Web site that all major search engines can read and process. Sitemaps that are created and deployed allow a Web site owner to:

Increase the likelihood that your Web site gets indexed
Ensure that search engines know about every page on your Web site.

Our testing has shown us that Web sites that have a properly constructed sitemap deployed have more relevant indexing and in many cases, improved organic rankings of their web pages.

50 Below also supplies data from your Web site to superpages.com, an online directory which also shows up in many search engine searches. In addition, we provide information to Data management companies such as Localeze, which search engines utilize for information, and can improve your results when someone searches for your products and services.

WES Pro will help get your web pages indexed for organic listings.

Direct Link in Google and Yahoo!

How do you currently direct your customers to your Web site? When someone says "What's your URL?" what do you say? Expecting someone to remember your long URL is wishful thinking. We created an easy way to direct people to your center Web site.

1) Go to Google
2) Type in my center number
3) Click on the link

Now that is simple and easy to remember! Since you have to tell them your center number as part of your long URL string anyway, now they don't have to remember anything else.

WES Pro makes it easy to direct people to your Web site!

Advanced Analytics

50 Below has recently added an advanced reporting application to the Freedom8 Web site editor. Current traffic reports provide 90 days worth of visit and page view data. When deployed, the new advanced reporting application provides up to 1 year (based on availability) of data that includes:

Page Views - Total number of hits
and visits
Page Activity - Hits and visits by page
(ex. document services, about us, etc.)
Search Terms - What terms did visitors use to find the Web site
Referrer Information - Where did visitors come from
(ex. Google, theupsstore.com)
Easy to view charts and graphs

Advanced reporting allows centers to more clearly understand the traffic to their Web sites. Most specifically, they can answer: “How did customers find my Web site? Where did they come from? What did they view?”

WES Pro provides you with the traffic data you have been asking for!